Wednesday, 14 July 2010

Textual Analysis of If We Ever Meet Again - Timberland Ft Katy Perry



Released - February 15Th 2010
Song - If we ever meet again
Artists - Timberland Ft Katy Perry
Record Label - Blackground/Universal

The song If we ever meet again has one clear narrative throughout the whole of the music video itself this being about jewellery robbers stealing paintings/jewellery throughout the video. I am able to tell this from the mise-en-scene used which is the TV which shows a picture of a suspected robber and then a man who takes a women's necklace at the end of the video we see that it is the couple working together to commit the crimes.

The music video has some stereotypical features for example the ways in which the mise-en-scene is used for example although this is more of a pop tune they still use alot of expensive jewelery such as diamonds and emeralds. This would suggest they are very sucessful as they have these items in their music video showing they can afford. Also the continous use of suits and expensive dresses would also suggest that they are rich as they can afford continous changes of expensive clothing. Which can portray people in the music video as to being a bit flashy and a bit of a show off. Feminists would argue that the music video is very stereotypical for the fact that we see the artist Katy Perry in a very provocative outfit dancing next to a male this would suggest male domination the feminists would argue. However post-feminists would argue that although she is dressed provocatively she has empowered herself as she is dancing next to the male and although she is dressed provocatively he cannot have her therefore making her in control of the situation.

However the music video does have quite a few ways in which it goes against the typical stereotype.For example the fact that the music video is more like a short film in the way in which it is telling a clear story and the narrative is also very clear and also the people throughout the video are assigned proper characters making it seem more like a short film rather than a music video.Another way in which this music video goes against the stereotypes is the location where it is set. For example most music videos/hip-hop music videos are not usually shot in an Art gallery which is an unusual place to set a hip-hop music video.However it helps to maintain the fact that the two artists in the actual video itself have money therefore they are in an art gallery dressed smartly in order to portray there wealth and make themselves look respectable.

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